Repurposing Leadership Training Is a Cost-Effective Solution for Getting
More Out of Your Training Dollars
At WorkExcel, we recognize that leadership and management
training is generally thought of in two different ways:
On the one hand, there are leadership training
programs focused on such things as personality traits, communications
inventories, and situational leadership styles. These leadership training
courses are intended to help someone develop the qualities of a being leader,
and are often called executive leadership training programs.
On the other hand, there are leadership training
programs focused on helping front-line managers accomplish the goals of
day-to-day people management.
The second type of leadership training program is intended
to help managers learn the techniques and practical approaches for evaluating
employee performance, giving effective feedback, addressing conflict,
delegating and following up, etc.
These programs are also often intended, rightly so, to
demonstrate that managers were trained correctly and that the organization took
responsibility for decreasing legal claims or accusations of wrongfully treated
All Leaders Benefit from Basic Leadership Training
These two types of leadership and management training are
not always mutually exclusive. All managers, whether executive or front-line,
can benefit from brushing up on their leadership skills training. And all
managers can benefit from focusing on leadership traits and improving their
However, the critical manager leadership training in an
organization is focused on the front-line manager, because it is here that:
Employee engagement and productivity begin.
Escalation of employee complaints can be stopped
before they start.
One of the challenges for an organization is how to provide
front-line management with consistent, high-quality leadership training courses
that lead to these outcomes without significant expense.
The answer might lie in using scalable leadership training
programs, such as the one provided by us at WorkExcel, which we have designed
specifically for the purpose of being that exact solution.
How to Scale Your Leadership Training Courses to Get More Out of Them
An organization using scalable
leadership training programs has the flexibility to respond to differing needs
without great expense. For example, a savvy, cost-conscious training department
or organization would benefit from starting with a simple web-based, online
leadership training course, such as WorkExcel’s Oh-So-Easy Leadership Training Course, and repurposing that content
in a variety of ways.
One way to repurpose online leadership training is by
creating a custom PowerPoint version of a course for live delivery as an
executive leadership training course or live front-line leadership skills
By using the core content of a basic online leadership and
management training program, your content does not need to be designed from
At WorkExcel, when you purchase our Oh-So-Easy Leadership Training Program, it’s yours to do with as
you please. You do not have to pay for additional site licenses, per-trainee
fees, or access fees. A low, one-time purchase price gets you all the
completely editable files to continuously repurpose the content as you wish,
from executive leadership training to front-line supervisor and manager
Another example of how you can repurpose online training is
by taking that same leadership training program and converting it to play as a
pre-recorded PowerPoint presentation, complete with audio narration and
automatically playing slides. This is ideal for an informal class situation
where, perhaps there is no live trainer available, but a facilitator could play
the recorded version then pause occasionally for discussion and exercises.
Flash Movie Repurposing
A similar repurposing would be taking a recording of an
online leadership training course and converting it to a flash movie. When a
training department wants to focus on education, leadership training can be
delivered via internet, intranet, or LMS, complete with testing and
certification. But, when the department wants to provide simple manager
leadership training reinforcement, a flash movie version of that course
provides a quick review of content without the rigors of a complete training exercise.
Recognizing that companies would often want to use content
in these ways, WorkExcel has gone one step ahead and done it for you already.
As part of our low price, you will not only get a complete
online leadership training program, you will also get a pre-recorded PowerPoint
presentation and flash movie to use in the ways described above. How nice to
have it done for you!
And there are still other ways to repurpose that same basic
content. Next, imagine you are at a recruiting fair, a sales conference,
tradeshow, health fair, or anywhere else that you might be meeting potential
customers or employees.
How convenient to be able to show your manager leadership
training content on a self-playing CD that you can run continuously as an
inducement to prospects who drop by your display. You can demonstrate your
commitment to providing leadership training courses, and at the same time,
having a continuously running CD is like having an extra person in the booth
with you—without the added expense!
And there’s still one more way to repurpose that original
web-based leadership content. You can convert your content to DVD for use by
managers who do not have online access to training, such as when travelling. Of
course, when you purchase WorkExcel’s Oh-So-Easy
Leadership Training Course, both the CD and DVD versions of the training
are also included.
We’ve now explored six different ways of repurposing the
same leadership and management training:
Web-based online leadership training.
Live leadership skills training using
PowerPoint—customizable for different audiences including executive leadership
Recorded PowerPoint for the purpose of group
training without using a formal trainer.
Flash movie for reinforcement.
CD for automatic continuous play at tradeshows,
recruiting fairs, and other events.
DVD for those managers who need to be training
while on the road.
We at WorkExcel recognize that when your focus is on
reducing price of management education, leadership training that can be
repurposed is your most cost-effective solution to getting the most out of your
That’s why we’ve designed our Oh-So-Easy Leadership
Training Course to give you all six of these solutions for one low price.
Repurposing Is Not-only Cost Effective—the Training Actually Works Better
With recent economic pressures forcing companies to reduce
spending on leadership training programs and increase results per dollar spent,
repurposing training is not only the most cost-effective solution. It’s also
the most effective at getting the results needed.
Consider what every trainer and teacher knows: That repeated
training in a variety of authentic situations is the key to acquiring knowledge
and skill. One-time classes just don’t cut it with something as complex as
leadership skills training.
The more applicable the training is to a person’s job needs,
the more likely the knowledge and skills will be learned and applied. And when
readily available to your manager, leadership training courses are more likely
to be accessed and used. Even executive leadership training needs to be
accessible for those times when your upper managers need to refresh their
Desire to Learn Meets Accessibility of Content
Certainly, in a company focused on advancement and
education, leadership training courses are a vital part of the employee
development. By having leadership and management training content available
through a wide range of approaches, you not only serve existing managers, you
serve employees who want to advance into management by learning the skills they
need early-on. We know that desire for advancement is a key part of wanting to learn new skills.
In this way, every employee to some extent can benefit from
education, leadership training, and mentoring in leadership skills.
There are other factors in the successful acquisition of
leadership training course content. One of those is course design, which we’ll
talk about in more detail in just a moment. To ensure success, leadership
training courses—like WorkExcel’s Oh-So-Easy
Leadership Training Course—must
offer sound, well-designed content that leads adults up the learning curve,
from introductory to advanced content.
Coming back to the point that such training must also be
cost-effective, it stand to reason that by taking a well-designed online
leadership training program and then repurposing it, all of the repurposed
content will share its core strengths.
In a struggling economy, a strong training program that
has the capability of being repurposed becomes one of the important criteria
for selecting leadership training program resources.
What Sort of Online Leadership Training Course Is Appropriate for
Essentially, you want to start with a basic leadership and
management training program, rather than one with a highly specific audience,
such as executive leadership training or training for factory managers.
For instance, when using a basic performance evaluation
leadership training course, you’d want something that just explained the
essential facts about evaluating performance, rather than a course with a lot
of built-in stories and examples.
Just the Fact, Please
The basic facts
describe the essential leadership skills training needed, without
embellishment. This allows you to customize the basic presentation with your
own examples and stories to illustrate how it’s done in your environment.
Where an organization emphasizes education, leadership
training in basic supervisory and people-management skills through a program
like WorkExcel’s Oh-So-Easy Leadership Training Course ensures that leaders
meet required management standards and understand what’s expected of them.
Your customization of the basic program gives you the
opportunity to expand their leadership skills training by providing your own
Before embarking on a repurposing program, you want to
choose a complete manager leadership training program that provides all the
essential basic skills managers need to direct day-to-day business in their
14 Vital Skills
Those essential basics involve such things as a delegation,
documentation, disciplining, communicating with bosses, giving feedback, etc.
In fact, there are 14 vital skills that new managers need as part of their
basic management education.
in these skills ensures that managers and supervisors function effectively, and
our WorkExcel Oh-So-Easy Leadership
Training Course ensures they get the correct training by providing a
separate course for each vital skill.
Your core leadership training program should be succinct
enough that adding your own content, stories, examples and exercises does not
make each segment unwieldy. In other words, by starting with a short, powerful,
generic piece of content that provides one essential skill, you can choose to
leave it at that for the purpose of quick training bites, or fatten it up for
meatier live training events. Even executive leadership training benefits from
Of course, we recognize that it would take a significant
amount of project management, instructional design, and audio-visual resources
to repurpose a full manager leadership training course like this. That’s why at
WorkExcel we’ve done it for you.
By use of our Oh-So-Easy
Leadership Training Course, you’ll achieve core training in the 14 vital
skills of supervisory and management roles. Call us at 1-800-626-4327 or send us an email if you have any questions
about any of our program, or simply click here to order WorkExcel’s Oh-So-Easy Leadership Training Course