|
|
Ten Critical Factors You Must Consider for Your Company Newsletter
While your company’s overall performance will rest on your employees, your employee’s performance will be tremendously and positively affected by a company newsletter. An efficient newsletter addresses a variety of topics and issues that increase employee productivity while decreasing many risks at the same time. This solution is very inexpensive and strategic.
Though you might think that writing a company newsletter is as simple as addressing whatever topic you see fit or can imagine as interesting. It is not. Instead, the strategy rests with addressing all factors that contribute to employee productivity, respond to stress, and help employees maintain work-life balance. This article examines ten topics we believe are included in such a list.
What a Company Newsletter Must Address
Since the main intention of a company newsletter is to increase efficiency, your articles must address coworker relationships and multitude of issues inherent in relationship conflicts on the job -- dealing with difficult people, morale, bad attitudes, communication issues and the like.
Relationships unify the working body as a whole so a significant portion of your newsletter must hit these variety of topics.
Also important is stress management. When stress is reduced among employees, you will see morale increase and along with it productivity.
Don't Forget Stress Management in Your Company Newsletter
A newsletter must provide employees with stress management tips. A company newsletter is effective when your employees gain from it. For them to gain from it, you must address issues that immediately affect them in the personal lives and the work environment. If you do this will see them engage and they will give the company credit for helping them.
Another factor worth considering is that of Work and Life Balance, this usually covers skills associated with being able to put aside work when appropriate, and often entirely so the ability to produce can be rejuvenated by healthy distractions of family and community.
Remember, your company newsletter is a productivity tool, and so it is a fantastic medium to deliver productivity tips. Topics like eliminating procrastination, time management, goal setting, planning work, and dozens of other topics are critical to employee productivity.
Also of significance is Personal Fitness, Nutrition and Wellness.
Since coworker relationships are necessary to maintain a unified working body, your company newsletter must also emphasize how to maintain these relationships; especially of team building.
Your Company Newsletter Must Address the Relationship with One's Supervisor
Other relevant aspects of relationship building will include improving relationships with supervisors, one that is important for career advancement. This topic is often overlooked and never addressed by health and wellness newsletters.
While in-house relationships are essential, an effective company newsletter will also advise and help employees on matters of customer service improvement as well as relationship enhancement of with customers.
To create an efficient company newsletter, you must treat your employees as customers; that is, you are selling them the contents of your newsletter to them to read. Articles cannot be lengthy and long winded. They must be concise, punchy, useful, practical, and give the impression of increase. The impression of increase is the sizzle in the article. It is what drives the reader to want to understand it and gain from it.
Don't forget workplace safety, injury prevention and recovery. The more employees are informed and updated, the less they have to look to other sources for information to guide them. They will begin to trust the company newsletter for advise and this rubs off on the company as loyalty to the employer.
Lastly, you must keep in mind that your company newsletter serves the most important purpose of all -- promoting productivity.Without productivity, no one and nothing will last. So productivity tips, not just wellness and other factors are critical to company newsletter effectiveness.
A word of advice. Avoid content in your newsletter that is culturally and politically divisive. These are the proverbial political, religious, or sociological matters in the contemporary culture. These matters distract from the productivity goal of your newsletter because they can turn off readers, which can decrease its value because those who need to read it, aren't doing so because of feeling offended by topics that they either disagree with.
WorkLife Excel is your answer to great company newsletter and we will live by the topics and goals outlined above. Get a free trial to WorkLife Excel company newsletter here. We will email to you a pricing brochure with all the options explained.
Daniel Feerst, LISW, Publisher-in-Chief
Executive Editor and Founding Publisher 1-800-626-4327
|
|
|
|
|
"Work Life Excel has been a fantastic upgrade from our previous newsletter formats. The contemporary graphics and concise, easy-to-read articles catch the attention of the employers and thousands of employees we service, and they have shared their positive comments with us. This is great exposure for our EAP. Thanks for a great product."
Mike Moore
Senior Account Representative
WellSpan EAP
York, Pennsylvania
-----------------------------------
"When
I distributed WorkLife Excel newsletter, my companies instantly saw a
true corporate-level publication and positive view of my EAP company.
Employees love it! You can instantly tell the articles are written by
an EAP pro. Dan, awesome job! Thanks!"
Joe Lemmon, LCSW-C, CEAP, SAP, President
HR Workplace Solutions, Inc.
Baltimore, Maryland
---------------------------------------
"Dan,
thanks for your professional work. Your WorkLife Excel newsletter is
getting rave reviews from our clients. We are very proud to have our
name on it!"
Clancy Yeager, EAP Manager
The Phoenix Connection
Perrysburg, OH
---------------------------------------
"Dan,
WorkLife Excel has given me the opportunity to reach all employees I
serve. The information is timely and useful! The topics address issues
faced by both employees AND managers."
Jim Seng, EAP Manager
Warren Hospital
Warren, New Jersey
----------------------------------
"...WorkLife Excel has excellent content, a very professional looking appearance, and reflects well on you and the entire Office of Employee Assistance (U.S. Congress EAP). Thank you to all of you for taking the time to deliver such a high quality product!" "Let Dan Feerst know how his content has resonated with [management office]."
Executive Management (name withheld by request)
U.S. Architect of Capitol for the EAP serving the U.S. Congress
--------------------------------------
"I rely on you and your publications more than you know. My employees love it! So do I. Great Job!"
Patti Matthews
Comprehensive Worklife Solutions
-------------------------------------
"Each month WorkLife Excel has helped our EAP get closer to employees and to management. The newsletter is fantastic looking, people look forward to getting it, and the writer is obviously a well-practiced professional, not a "free lancer". I totally agree that its articles do deliver more useful and actionable information to employees, and it's helped our EAP utilization. Awesome product."
Scott Andrews, Director
Federal Government (name withheld from web site)
Employee Assistance Program
-------------------------------------
"Work-Life-Excel and DFA Publishing has been an excellent resource to our client companies. The feedback from our clients has been superb both with regard to the FrontLine Supervisor newsletter and our Work-Life Excel newsletter. Thank you for all your support over the last 10 years."
Rob Baldino, LCSW, MBA, CEAP, SAP
Care Plus Solutions
www.careplussolutions.com
-------------------------------------
"Work-life-Excel consistently has something of value to offer our employees each month. It has proven to be a very valuable resource for our employees who seek information in resolving issues that can help them perform better in their jobs or live more productive lives. It never ceases to amaze me with how much useful information is often provided with each issue which include articles promoting health and wellness, personal growth and development, healthy lifestyles, and nutrition and fitness. Also, timely tips and appealing graphics offer enjoyable and thought provoking articles on relationship issues, aging, care giving, parenting, loss & grief, separation, blended families, substance use and abuse, and much more!
Work-Life-Excel is the single most useful, helpful and informative resource that I know of. It is one of the best publications out there. Keep up the good work."
Denise Lee
Senior Employee Relations Specialist
U.S. Small Business Administration
Office of Disaster Assistance
------------------------------------------------------------
Hey, Dan I finally got around to sending out WorkLife Excel newsletter to associates via pdf. I immediately began to get favorable comments. I waited a few days and sent out the tool box by inter department mail and have received numerous positive comments! One of the mangers said she loved it and was going to use parts of it for her unit conference.
Mike Hargrave, EAP
Christus St. Michael Health System
Texarkana, TX
|
|
|
