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Do Company Newsletter Names Mean Much?

 It depends.

The name of your newsletter is the first thing any reader will see when every issue is picked up or delivered via email. The strongest point about newsletter titles or names is to make them positive sounding.

If you want to improve sale in your sales organization, you would not want a newsletter entitled, "The No More Bad Sales Figures Weekly". Company newsletter names with this sort of negative connotation simply don't get read.

A better company newsletter name would be, "Boosting Company Sales 'R' US. It would get more attention, perk people up along with their desire to be associated with the name of your newsletter. So readership logically would increase. So, go for a positive company newsletter name.

To get buy-in to your newsletter, have a contest round-robin among your employees to find the best sounding, most positive company newsletter name title.

Many people also wonder if their company's newsletter title means as much all. Perhaps the content is more important. After all, you've heard the old saying, "Content is King".

Although this adage is true, as you can see above company newsletter names that don't inspire others aren't going to perk people up. You goal is to create energy with your newsletter so seek the best name possible.

The company newsletter names should reflect the content and unique interest to the targeted audience, and one other factor--your organization's goals. Company newsletter names can be almost anything, but the title of the newsletter should make an immediate impression.

What you may not realize is that many people beyond your company's employees will also be reading your newsletter, including but limited to family members of employees, visitors, customers, and of course the competition.

Company newsletter names can mean the difference of a continued and interested newsletter audience or a bunch of folks in your company who don't bother to pick it up.

Imagine creating a newsletter and people being turned off by it. It happens. That's a lot of work for nothing. Company newsletter names do matter because they affect psychology of your reader. You won't them inspired by the title prior to reading the articles. That way they begin every issue with a positive and forward looking attitude. You don't want the company newsletter title to cancel out all the hard work needed to write the newsletter. Company newsletter titles are the first thing the target audience will look at and likely remember. The company newsletter title should emphasize the content of the articles to be distributed. A company newsletter title is an important piece of the communication and may be the one thing that ensures your audience will regularly read it.

Empowering and helping employees is an essential workforce management goal. A newsletter is a critical strategy in this effort. If you don't need an editable, customizable newsletter like our newsletter that you can choose your own company newsletter name. It's called FrontLine Employee. Use this one-of-a-kind resource selected by the U.S. Small Business Administration for its employees--WorkLife Excel.

WorkLife Excel's content helps improve productivity, helps employees manage stress, and guides them in being more effective at work and at home. It targets the reduction of workplace conflict, improved communication, and promoting a positive workplace. Articles also help family members with home-life issues like parenting, time management, and of course, improving communication.

WorkLife Excel
helps employees "think safety", and includes articles to help lower rates of injuries and even faster recovery from injuries. Plenty of articles offer tips on dealing with difficult people, fighting negativity, building your team, improving morale, and supporting a diverse and inclusive workforce. WorkLife Excel covers all the bases.

Regularly, WorkLife Excel targets problems such as substance abuse, depression, and a wide range of mental health and fitness issues. These include diet, wellness, stress management, positivity, and possibility thinking.

Articles in WorkLife Excel are empowering and authoritative. As you can see, you'll receive a beautiful newsletter designed for readability and attractiveness. Employees look forward to receiving WorkLife Excel, and they read it. They take it home, pass it around, and use what's in it.

WorkLife Excel makes the maximum positive impression on employees and those at the top. You will be proud to have your name on WorkLife Excel  just like our other subscribers.
The result is a newsletter to help you achieve one of your most important human resource management goals: having a happier healthier, and more productive workforce.

Why are we so sure you'll love WorkLife Excel?

WorkLife Excel is the only newsletter for the workplace written, produced, and published by licensed professionals who are experts in employee assistance with extensive "in-the-trenches" consulting, training, and team-building experience. Only those with the experience write and/or approve content.

We discovered long ago what format of newsletter works best. So, we select color images for high impact and we deliver a welcomed frequency of two pages, monthly.

Get WorkLife Excel in print, pdf, or both. It always arrives a week early. You'll never be in a rush to get it out. Start today by faxing this order form.
Company Newsletter Example for WorkLife Excel
Editable Company Newsletters from FrontLine Employee
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Work-Life-Excel is  the single most useful, helpful and informative resource that I know of.  It is one of the best publications out there. Keep up the good work."
Denise Lee, Senior Employee Relations Specialist
U.S. Small Business Administration
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