Are You Looking for the Most Effective and Attractive Newsletter for Your Employees with Real Workplace-focused Content?
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Company Newsletter Topics that Work
As you work tirelessly to meet your everyday challenges, trying to create a successful company newsletter with the right topics can be extremely difficult.
Sure, anyone can throw together few topics on wellness and grab them from public sources, but you need people who are doing this all the time to get a company newsletter that will improve employee communication and offer productivity and wellness tips that will improve your bottom line.
Putting together a company newsletter is always about the next issue. The great feeling of being done with the last issue doesn't last long. So you need help. This company newsletter will take this burden off you shoulders and you will discover what original content really looks like.
You may not know where to begin with this task. So many other duties may occupy your mind that you may feel overwhelmed and have a hard time focusing and thinking clearly. So what should you do?
The most important step in writing a successful company newsletter is organizing your ideas and building on those ideas -- building blocks.
Below are several tools and techniques to help you create a successful company newsletter that gets the results you want.
Steps to Successful Company Newsletter Writing
Step 1: Create company newsletter topics that your readers will appreciate. The first and most vital step in creating a successful newsletter is focusing on your targeted audience and its needs: Your employees. But what's the need?
What do employees want to read?
If you do a survey, you will find out in quickly. Many companies think that stress management education will be the most important concern of employees. Surprise---it's not.
The most important problem that employees typically want the organization to give more attention to is Effective Communication.
On a side note, it is important to realize that supervisors are often the key to improving effective communication and this package from WorkExcel.com may come in handy.
Your newsletter must communicate what is going on but also offer ways that help the organization improve communication -- communication tips.
Add wellness, topics on family issues because newsletters always travel home, and include how to achieve goals, improve relationships, how to be more effective at work, and you will have a winning combination of topics for your newsletter.
Winning means having your newsletter read.
All of these company newsletter topics intimately relate to managing stress of course, but poor communication is the issue that is driving your employees crazy, if you are like most companies.
Step 2: Gather internal company newsletter ideas from your employees and co-workers. But don't get caught up in the paralysis by analysis. I always say the more the merrier, but be sane about it. Make a decision.
Being open minded is a vital component to success, however. Listen to what your employees have to suggest but draw a balance. Sometimes the best ideas come from the people who help make it all happen.
Every person has their own personality and characteristics and they may come up with ideas you would never have thought of for your newsletter. You can take all these different ideas and pull them together to create a phenomenal newsletter.
Step 3: Create a company newsletter template that is readable. Use only 2 types of fonts, not a carnival of fonts and doo-dads. Make plenty of white space between articles. Look at other newsletter and magazines in the grocery store so you see how the pros make things look good.
Create a newsletter template that represents your company. Use your company logo and colors that work well with your logo.
(You can get a free nameplate professionally designed for your company newsletter--see a few when you subscribe to WorkLife Excel newsletter depending on the size of your company--that is the number of employees.)
Try to tie your name and colors in with your website look. When people look at your newsletter they should know right away that it is coming from your company and have positive feelings about it.
Step 4: Be consistent with your company newsletter topics and ideas. Change is good, but don’t change the look of your newsletter continuously. Let employees get use to your look, style and context.
Change is good when you want to improve your newsletter or if you realize that your style and material is not reaching your targeted market.
Step 5: Keep your material new: You can find great article ideas by doing key word searches at a website called www.twazzup.com. This website will tell you what in the newspapers and media related to a key word.
Would you like to have an article on reducing negativity? Simply go to www.twazzup.com or go to www.twitter.com and type in "workplace negativity" or various gyrations of this phrase. You will quickly see sources and ideas. Don't copy or plagiarize.
Your readers want to read company newsletter topics that are fresh and new. If you put old articles that your readers seen or articles from your web site you’re guaranteed to lose the interest of your readers.
Keep the material in your newsletter new and fresh.
Step 6: Make sure the material in your newsletter is accurate. If readers find inaccuracies or misquoted facts in your newsletter then you can guarantee that they are not going to read the newsletter again. Always double check your work and make sure they detect expertise behind the statements and content. Are you using a source from the internet that is a URL with zillion letters in it? Go to tiny.cc and shorten the link. Now you can put the link in your newsletter and people know where to go to get the information. Very cool. These links are permanent that you can create.
Step 7: Reach for the Stars: Organizing your time, setting productive goals, and creating efficient plans will help you achieve your newsletter goals so you can accomplish what you set out to do and learn how to turn your business dreams into a reality.
Step 8: Motivating copy is the key: Create a company newsletter that is energizing and helps you spark the motivation that lies within your readers.
Make sure your attitude is positive and pleasant.
Your attitude will always rub off on your readers. Learn to encourage your readers, empower, and supply them with the motivation to succeed and go way beyond their expectations.
WorkLife Excel is your answer to great company newsletter and easy, cost-beneficial intervention strategy for helping your employees stay happy, healthy, and productive. Download an information package today and launch a great company newsletter with topics that inspire!
Daniel Feerst, LISW, Publisher-in-Chief
Executive Editor and Founding Publisher 1-800-626-4327
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"Work Life Excel has been a fantastic upgrade from our previous newsletter formats. The contemporary graphics and concise, easy-to-read articles catch the attention of the employers and thousands of employees we service, and they have shared their positive comments with us. This is great exposure for our EAP. Thanks for a great product."
Mike Moore
Senior Account Representative
WellSpan EAP
York, Pennsylvania
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"When
I distributed WorkLife Excel newsletter, my companies instantly saw a
true corporate-level publication and positive view of my EAP company.
Employees love it! You can instantly tell the articles are written by
an EAP pro. Dan, awesome job! Thanks!"
Joe Lemmon, LCSW-C, CEAP, SAP, President
HR Workplace Solutions, Inc.
Baltimore, Maryland
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"Dan,
thanks for your professional work. Your WorkLife Excel newsletter is
getting rave reviews from our clients. We are very proud to have our
name on it!"
Clancy Yeager, EAP Manager
The Phoenix Connection
Perrysburg, OH
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"Dan,
WorkLife Excel has given me the opportunity to reach all employees I
serve. The information is timely and useful! The topics address issues
faced by both employees AND managers."
Jim Seng, EAP Manager
Warren Hospital
Warren, New Jersey
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"...WorkLife Excel has excellent content, a very professional looking appearance, and reflects well on you and the entire Office of Employee Assistance (U.S. Congress EAP). Thank you to all of you for taking the time to deliver such a high quality product!" "Let Dan Feerst know how his content has resonated with [management office]."
Executive Management (name withheld by request)
U.S. Architect of Capitol for the EAP serving the U.S. Congress
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"I rely on you and your publications more than you know. My employees love it! So do I. Great Job!"
Patti Matthews
Comprehensive Worklife Solutions
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"Each month WorkLife Excel has helped our EAP get closer to employees and to management. The newsletter is fantastic looking, people look forward to getting it, and the writer is obviously a well-practiced professional, not a "free lancer". I totally agree that its articles do deliver more useful and actionable information to employees, and it's helped our EAP utilization. Awesome product."
Scott Andrews, Director
Federal Government (name withheld from web site)
Employee Assistance Program
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"Work-Life-Excel and DFA Publishing has been an excellent resource to our client companies. The feedback from our clients has been superb both with regard to the FrontLine Supervisor newsletter and our Work-Life Excel newsletter. Thank you for all your support over the last 10 years."
Rob Baldino, LCSW, MBA, CEAP, SAP
Care Plus Solutions
www.careplussolutions.com
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"Work-life-Excel consistently has something of value to offer our employees each month. It has proven to be a very valuable resource for our employees who seek information in resolving issues that can help them perform better in their jobs or live more productive lives. It never ceases to amaze me with how much useful information is often provided with each issue which include articles promoting health and wellness, personal growth and development, healthy lifestyles, and nutrition and fitness. Also, timely tips and appealing graphics offer enjoyable and thought provoking articles on relationship issues, aging, care giving, parenting, loss & grief, separation, blended families, substance use and abuse, and much more!
Work-Life-Excel is the single most useful, helpful and informative resource that I know of. It is one of the best publications out there. Keep up the good work."
Denise Lee
Senior Employee Relations Specialist
U.S. Small Business Administration
Office of Disaster Assistance
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Hey, Dan I finally got around to sending out WorkLife Excel newsletter to associates via pdf. I immediately began to get favorable comments. I waited a few days and sent out the tool box by inter department mail and have received numerous positive comments! One of the mangers said she loved it and was going to use parts of it for her unit conference.
Mike Hargrave, EAP
Christus St. Michael Health System
Texarkana, TX
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