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Company Newsletter Topics that Work
As you work tirelessly to meet your everyday challenges, trying to
create a successful company newsletter with the right topics can be
Sure, anyone can throw together few topics
on wellness and grab them from public sources, but you need people who
are doing this all the time to get a company newsletter that will
improve employee communication and offer productivity and wellness tips
that will improve your bottom line.
Putting together a company newsletter is always about the next
issue. The great feeling of being done with the last issue doesn't last
long. So you need help. This company newsletter will take this burden off you shoulders and you will discover what original content really looks like.
may not know where to begin with this task. So many other duties may
occupy your mind that you may feel overwhelmed and have a hard time
focusing and thinking clearly. So what should you do?
The most important step in writing a successful company
newsletter is organizing your ideas and building on those ideas --
Below are several tools and techniques to help you create a successful company newsletter that gets the results you want.
Steps to Successful Company Newsletter Writing
Step 1: Create company
newsletter topics that your readers will appreciate. The first and most
vital step in creating a successful newsletter is focusing on your
targeted audience and its needs: Your employees. But what's the need?
What do employees want to read?
If you do a survey, you will
find out in quickly. Many companies think that stress management
education will be the most important concern of employees.
The most important problem that employees typically want the organization to give more attention to is Effective Communication.
On a side note, it is important to realize that supervisors are often the key to improving effective communication and this package from WorkExcel.com may come in handy.
Your newsletter must communicate what is going on but also offer
ways that help the organization improve communication -- communication
Add wellness, topics on family issues because newsletters
always travel home, and include how to achieve goals, improve
relationships, how to be more effective at work, and you will have a
winning combination of topics for your newsletter.
Winning means having your newsletter read.
of these company newsletter topics intimately relate to managing stress
of course, but poor communication is the issue that is driving your
employees crazy, if you are like most companies.
Step 2: Gather internal
company newsletter ideas from your employees and co-workers. But don't
get caught up in the paralysis by analysis. I always say the more the
merrier, but be sane about it. Make a decision.
minded is a vital component to success, however. Listen to what your
employees have to suggest but draw a balance. Sometimes the best ideas
come from the people who help make it all happen.
has their own personality and characteristics and they may come up with
ideas you would never have thought of for your newsletter. You can take
all these different ideas and pull them together to create a phenomenal
Step 3: Create a company
newsletter template that is readable. Use only 2 types of fonts, not a
carnival of fonts and doo-dads. Make plenty of white space between
articles. Look at other newsletter and magazines in the grocery store so
you see how the pros make things look good.
Create a newsletter template that represents your company. Use your company logo and colors that work well with your logo.
(You can get a free nameplate professionally designed for your company newsletter--see a few when you subscribe to WorkLife Excel newsletter depending on the size of your company--that is the number of employees.)
Try to tie your name and colors in with your website look. When
people look at your newsletter they should know right away that it is
coming from your company and have positive feelings about it.
Step 4: Be consistent
with your company newsletter topics and ideas. Change is good, but don’t
change the look of your newsletter continuously. Let employees get use
to your look, style and context.
Change is good when you want
to improve your newsletter or if you realize that your style and
material is not reaching your targeted market.
Keep your material new: You can find great article ideas by doing key
word searches at a website called www.twazzup.com. This website will
tell you what in the newspapers and media related to a key word.
you like to have an article on reducing negativity? Simply go to
www.twazzup.com or go to www.twitter.com and type in "workplace
negativity" or various gyrations of this phrase. You will quickly see
sources and ideas. Don't copy or plagiarize.
Your readers want to read company newsletter topics that are
fresh and new. If you put old articles that your readers seen or
articles from your web site you’re guaranteed to lose the interest of
Keep the material in your newsletter new and fresh.
Step 6: Make sure the
material in your newsletter is accurate. If readers find inaccuracies
or misquoted facts in your newsletter then you can guarantee that they
are not going to read the newsletter again. Always double check your
work and make sure they detect expertise behind the statements and
content. Are you using a source from the internet that is a URL with
zillion letters in it? Go to tiny.cc and shorten the link. Now you can
put the link in your newsletter and people know where to go to get the
information. Very cool. These links are permanent that you can create.
Reach for the Stars: Organizing your time, setting productive goals,
and creating efficient plans will help you achieve your newsletter goals
so you can accomplish what you set out to do and learn how to turn your
business dreams into a reality.
Motivating copy is the key: Create a company newsletter that is
energizing and helps you spark the motivation that lies within your
Make sure your attitude is positive and pleasant.
attitude will always rub off on your readers. Learn to encourage your
readers, empower, and supply them with the motivation to succeed and go
way beyond their expectations.
WorkLife Excel is your answer to great company newsletter and
easy, cost-beneficial intervention strategy for helping your employees
stay happy, healthy, and productive. Download an information package
today and launch a great company newsletter with topics that inspire!
Daniel Feerst, LISW, Publisher-in-Chief
Executive Editor and Founding Publisher 1-800-626-4327
Save Time Authoring Company Newsletter Topics
is the only newsletter for the workplace written, produced, and
published by licensed professionals who are experts in employee
assistance with extensive "in-the-trenches" consulting, training, and
team-building experience. Only those with the experience write and/or approve content.
We discovered long ago what format of newsletter works best. So, we select color images for high impact and we deliver a welcomed frequency of two pages, monthly.
Get WorkLife Excel in print, pdf, or both. It always arrives a week early. You'll never be in a rush to get it out. Start today by faxing this order form.
What Company Newsletter Topics are Important to Address?
There a many companies providing newsletter services. Each one has its own unique selling proposition. Some are complex and some are easy. The big question for any customer is how much time to you wish to spend on managing your company newsletter topics.
Most of the newsletter companies will rely upon you to tell them what to include as topics for your newsletters. Other will have experience, so much so that their experience brings insight to the workplace and educates employees and management alike with useful stories that add to everyone’s health, happiness, and productivity. That’s WorkLife Excel.
WorkLife Excel newsletter is different because it knows the workplace. Since we know employee and work-life behaviors, we can author company newsletter topics and relevant articles that meet your objectives, but are always desirous to hear from you what topics you loved to address.
Current events can be important to mention in your company newsletter articles, but these topics need to dig a little deeper and give employees insight beyond what they already know from the mainstream media. For instance, if recent news about a child being abducted in Colorado makes national news, it is better to formulate an article about risk reduction, and what parents should be on the look out for in family members or neighbors that lead to abduction. That because most of these cases are family members or close friends of the family.
By writing and delving deeper when company newsletter topics are considered, your employees will already be interested in the topic thereby energizing their interest to your newsletter. Such a dynamic can cause your newsletter to be more likely read.
Once a company is located in a specific country, the company should focus on the current events that might happen to the particular country, of course.
Other company newsletter topics that you should request or look to include in your newsletter are the following:
• #1: Workplace Relationships
• #2: Worker Productivity
• #3: Family, Home, and Community
• #4: Personal Fitness
• #5: Personal Effectiveness & Goal Attainment
• #6: Team Building and Productivity
• #7: Mental & Physical Health Education
• #8: Hot Health Topics
• #9: Stress Management Tips
• #10: EAP Education for Employees
• #11: Workplace Safety and Injury Prevention
• #12: Customer Service Issues for Employees
Avoid articles associated with entertainment, politics, sports, and food recipes. These topics are not work-life wellness and productivity related. Recipes consume your newsletter’s space and many people are not only bored with looking at them but it consumes space thereby reducing the value of the publication. WorkLife Excel hits all of these topics and it will save you time purchasing our content over spending untold hours researching and attempting to write your own copy.
Download Three Sample
Copies of WorkLife Excel
Feel free to distribute these
sample copies to your employees.
Work-Life-Excel is the single most useful, helpful
and informative resource that I know of. It is one of the best publications out
there. Keep up the good work."
Denise Lee, Senior Employee Relations
U.S. Small Business
Office of Disaster