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How to Make a Newsletter - Top 9 Tips to Make Your Newsletter Sizzle How to Make a Newsletter - Top 9 Tips to Make Your Newsletter Sizzle
By Jazmine Farley Newsletter publishing is one of the best methods that successful businesses use to cost effectively grow their business. For a business to grow, revenues must increase. The most profitable way to increase revenues is to sell more products and services to existing customers. The aim of newsletter publishing is for a business to build a relationship with its customers. It is all about the list. The newsletter subscription list is composed of your existing customer, prospects, industry watchdogs and maybe even perhaps your competitors. Newsletters are tools used by industry leaders and an ever-growing subscriber list is one of the most valuable assets that a business can develop. Starting a newsletter is simple but managing a newsletter to success can be a tough task. Many marketers complete the easy part and simply start the newsletter. This article will attempt to explain a newsletter publishing strategy that considers all of the crucial elements of a successful newsletter publishing campaign. 1. Schedule the publication dates. The first item to consider is the frequency of publication. If you have a large budget, then by all means announce a monthly or even weekly newsletter publication schedule. But you had better have a pipeline of already completed newsletters ready to go. With smaller budgets, it is best to publish newsletters regularly, but without a target date commitment. Perhaps 10 issues per year or even quarterly. 2. Infuse your brand into the newsletter. The whole point of the newsletter is to build brand awareness and development a relationship with your customers. In this case, maintaining a consistent look and feel to your newsletter projects stability and facilitates the mode of communication. 3. Collect ideas for newsletter article topics. Ask others in your company to submit articles and/or brainstorm ideas with others in your department. Some of the best ideas for a newsletter are to spotlight a top customer or regularly provide case studies. Most customers enjoy the benefits of being featured in their supplier's newsletter. 4. If you are the primary author of your company's newsletter and you are in need of inspiration, consider taking a break, researching other newsletters or inviting a guest commentator to write an article. Attempt also to involve others in your company for regular contributions. 5. It is better to write a short newsletter with high quality articles than a long, boring newsletter with meaningless article content. Consider a regular series of company updates from the company CEO or President. If you are lucky, the CEO or his assistant will draft the article. Otherwise be prepared to ghost write the article. Customers want to hear from the man in charge. 6. Quality check your newsletter before distribution. Having spelling errors or grammatical mistakes will severely undermine your company's newsletter publishing goals. Most importantly ensure that all HTML hyperlinks are functional and various contact details are correct for your company. 7. No selling is allowed in your newsletter. The hard-sell strategy in newsletter articles is the fastest way to lose subscribers and ultimately customers. The purpose of a newsletter should be to educate, entertain and inform. Depending on your company style, you may emphasize either some or all of these approaches. Direct your newsletter subscribers to your website, 1-800 number or the business development e-mail address. 8. Do not skimp on newsletter distribution. If you have followed the advice in this article, then you have worked hard to generate valuable content for your subscribers. You will want to be certain that the newsletter is successfully delivered to your newsletter subscriber base and the way to make this happen is with a proper newsletter service for distribution. 9. Instead of using traditional newsletter distribution methods that involve hiring a newsletter distribution vendor, tracking performance and managing bounced e-mail, consider only publishing the newsletter to your website and then automating newsletter distribution with a "monitor this page form" from ChangeDetect. By exclusively publishing your company newsletter online and skipping the newsletter distribution step, you enjoy all of the benefits of traditional newsletter publishing without losing time and effectiveness from needing to manage e-mail subscribers directly (i.e. undeliverable e-mail, bounced e-mail, spam complaints etc. Learn more about newsletter automation Kill your newsletter with FREE download software by ChangeDetect. Article Source: http://EzineArticles.com/?expert=Jazmine_Farley
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