Critical Employee Newsletter Topics
"Critical" sounds like a dramatic word, but placing the right kind of content in your newsletter can create a powerful effect toward influencing the behavior of employees.
I am convinced that newsletters with properly written articles can play key roles in reducing conflict, increasing respect, reducing incidences of violence, possibly motivating a suicidal employee to make one more step toward getting help, and improve relationships employees have with their supervisors.
And I am only scratching the surface of what newsletters can do for employees and their employers.
The bottom line is that employees represent a "captured audience", so if you give strong attention to employee newsletter topics that fit the work culture and meet the needs of employees, you will see interesting changes.
Below is a discussion of what I consider twelve important employee newsletter topics and a closer examination about what each one means. It should provide you with a lot of great ideas for future articles.
Workplace Communication: handling conflict, personality, and control issues; dealing with difficult people and attitude problems; negotiating and increasing cooperation; getting a point across, being assertive; improving listening skills; etc.
Worker Productivity Tips: managing time, organizing work, setting priorities, stopping procrastination, remembering things, stopping interruptions, completing work, etc.
Family, Home, and Community: thinking "green"; knowing about consumer product safety; parenting children and teenagers, safety at home, eldercare issues, family stress, budgeting tips, increasing marital harmony, work-life balance, etc. (When it comes to employee newsletter topics, I like to write so people start to think "community" and neighborhood, and interacting with neighbors. People are moving so fast and many people don't even know their neighbor's names.)
Personal Fitness and Emotional Wellness: exercising, getting more energy, improving nutrition, understanding mental illness, self-diagnosing conditions, seeking professional help.
Personal Effectiveness and Goal Achievement: getting more done, improving self-awareness, motivation and using inspirational thinking, planning ahead, sticking to New Year resolutions, managing money, developing mediation skills, staying positive, etc. (With employee newsletter topics, I suggest staying away from "pop psychology topics" and "new age" types of stuff like "The Secret, Law of Attraction" and this sort of thing. It's not appropriate for a workplace employee health and wellness newsletter in my opinion.)
Team Building: holding better meetings, reducing conflicts, improving communication, staying cohesive, being a team player, getting more done, sharing the work, etc. (Management loves employee newsletter topics that focus on productivity and getting along better with management. Don't forget top management is your real customer. Employees are mostly the consumers of the information.)
*Improving Relationships with the Supervisor: communicating better, knowing what the supervisor wants, completing assignments, making an impression, knowing how to “read between the lines,” planning for better performance reviews, etc. (With employee newsletter topics centered about better relationships with management, this one category will have the most impact on making your program solid and desired. It will help minimize the likelihood of your services being contracted out.)
Hot Productivity and Health Topics: learning about health issues in the national news, preventive health tips, alcoholism and drug abuse, where to get more information about specific conditions; giving and getting support; practicing self-help; finding unique resources, etc.
Stress Management: using stress management tips, avoiding burnout, making self-assessments, recognizing signs and symptoms, etc. (You may wonder if employee newsletter topics related to stress should be lumped under personal fitness. I separated these articles because "stress management" is the number one most sought after and read about topic in the world of work.)
Using the Employee Assistance Program: learning about use of the EAP, confidentiality, what the EAP can do, when to use the EAP. (Employee newsletter topics that c
Workplace Safety, Injury Prevention, and Recovery: avoiding shortcuts, preventing injury, thinking safety, building a culture of safety, think about safety, getting back to work sooner, etc.
Customer Service and Related Stress: proper attitudes, dealing with difficult customer behavior, staying positive, keeping customers happy, reducing stress.
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